Eloquant, continuously training business engineers in complex sales
Eloquant markets high-value-added customer relationship management solutions, requiring excellent product mastery and complex sales cycles. The company was looking for a way to strengthen the skills development of its salespeople over the long term.

Défi constaté
Continuous training was perceived as time-consuming and sometimes disconnected from the field. Managers observed a gap between the best practices taught and their real application in meetings.
Solution mise en oeuvre avec Skeells
With Skeells Train and the Eloquant Playbook, business engineers now train in real-life conditions thanks to:
- AI scenarios adapted to complex sales
- A virtual coach (immediate and personalized feedback)
- Short training as they go
- Direct practice on their ongoing opportunities
Résultats mesurés en 6 mois
- +15% progress on the qualified pipeline
- Record adoption of the commercial playbook within the teams
- Visible improvement of the commercial posture in meetings
- Strengthened culture of coaching and continuous improvement


CE QU'ILS EN DISENT
Thanks to Skeells, meetings get straight to the point and it shows in the results.
Cyril MATHIOT
Sales Director
Cas clients




















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