Intensified competition and increasingly demanding, well-informed customers mean that a salesperson’s mastery of the technical aspects of an offer is no longer enough to win business against counterparts who have instant access to information and network-shared expertise.
Just as a strategy led by a manager who is unable to execute it effectively is bound to fail when faced with better-prepared competitors, an average customer experience will undermine company performance in fiercely contested markets—where the positive influence of increasingly mobile clients is essential not just for survival, but for long-term success.
Skeells’ “Essentials” have been designed to address the key challenges facing modern sales organizations in the era of digitalization and AI. These are areas where all salespeople will need to excel in order to stand out with customers—by leveraging the available digital tools. The modules are crafted to provide the keys to navigating a rapidly evolving landscape.
